Be the advisor, not the salesperson
Owners can smell 'just list it with me.' PropertyPath models all three paths honestly — which is exactly why they list with you.
PROPERTYPATH · HOLD · SELL · 1031
“Should I sell or hold?” Stop answering with a shrug.
PropertyPath is the agent-branded advisor for property owners at a crossroads. Guided goal discovery, then hold vs. sell vs. 1031 modeled side by side with 10-year projections — under your name.
FREE 14-DAY TRIAL · BRANDED TO YOU IN MINUTES · CANCEL ANYTIME
Try PropertyPath first — exactly what your clients will see →
THE LEAD ENGINE
Pro unlock = a lead in your inbox.
When a property owner wants the AI analysis, they enter their name and email (phone if they choose) to get it. That lead — plus which tool they came from — routes to you the moment it happens. Their financial inputs stay private on their device: you get the person, not their spreadsheet. One closed deal pays for REDE for years.
Why agents use it
A tool your clients use. A brand they remember. Leads that come to you.
Surface hidden listings
Every owner who runs the analysis is telling you they're thinking about selling. That's a pipeline.
Handle the 1031 conversation
Most agents dodge it. You'll walk owners through exchange scenarios with real numbers and tax modeling.
What’s inside
Everything PropertyPath does
Adaptive goal discovery
PropertyPath reads the owner's goals from what they enter, then asks only the few remaining questions right before the AI analysis — perspective first, without a quiz up front.
Three scenarios, one view
Hold, sell, and 1031 exchange with 10-year cash flow, equity and wealth projections side by side.
Stress-test sliders
Drag vacancy, appreciation, returns and time horizon. Watch the recommendation shift with the assumptions.
Smart recommendation
A data-driven hold/sell/1031 call that updates live — not a static report.
Rich visual analysis
Area, bar, radar and comparison charts plus a year-by-year table for the detail-oriented owner.
AI investment summary
A written summary of the analysis the owner can take to their CPA or spouse — with your name on it.
How it works
From link to lead in four steps
Share your link
With past clients, your farm, or an owner who asked 'the question.'
They enter their property
PropertyPath infers their goals as they go, then asks only what's missing before the analysis runs.
Three paths, modeled
Hold vs. sell vs. 1031 over 10 years.
You get the conversation
An owner with a data-backed answer — and your contact info on it.
Questions agents ask
Frequently asked questions
What is PropertyPath?
PropertyPath is a hold vs. sell vs. 1031 exchange analysis tool built for real estate agents. Property owners use an agent's branded link to model all three options with 10-year projections and get a data-driven recommendation.
Why would an agent give owners a tool that might say 'hold'?
Because credibility wins listings. An owner who trusts the analysis comes back to you when the answer is 'sell' — and refers you in the meantime. It also identifies owners actively thinking about selling.
Does it handle 1031 exchanges?
Yes. It models exchange scenarios alongside holding and selling, including tax considerations, so owners see the full picture.
Do owners need an account?
No. Owners use your link with no signup. Core analysis runs instantly in the browser.
How does it generate seller leads?
When an owner unlocks the AI investment summary, they provide their name and email (phone if they choose) to receive it — and that lead routes to the agent whose link they used. The owner's financial details stay private on their own device.
What does PropertyPath cost?
PropertyPath is included in REDE Platform plans. Start with a free 14-day trial.
Put your name on the tool your clients already need.
Start a free 14-day trial of the REDE Platform. PropertyPath is branded to you in minutes — no credit card required to explore.